There are three books that I’ve read in the past year that have fundamentally changed how I think about the world: Michael Pollan’s “The Omnivore’s Dilemma” (I reviewed it last year), Bill McKibben’s “Deep Economy,” and Bill McDonough & Michael Braungart’s “Cradle to Cradle.” The latter, in particular, turned on its head how I think about commerce, products and pollution. Would that I could send each and every one of you a copy of this book to read, as Lyle Solla-Yates gave me my copy. I have a half-finished five hundred word review of it on my desktop, last modified November 16, that I’m beginning to suspect that I’ll never finish. As a substitute, though, please try to find twenty minutes to watch Bill McDonough’s twenty minute talk at TED about the thesis of his book.
By way of temptation, I’ll close with a quote that’s my favorite bit from his lecture:
Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, accrues solar energy as fuel, makes complex sugars and food, creates microclimates, changes colors with the seasons and self-replicates.
Why don’t we knock that down and write on it?