Bullshittery and bad candidates.
There’s something about an election that turns people into liars.
Once upon a time, there was a relatively small cohort of people who had a public stake in an election. Those people would insist that their candidate was great—totally perfect, if the truth be told—no matter how lousy that they really thought that the candidate was. Election day would come and go and, if their guy lost, they’d say to their peers, quietly, “I never really liked the guy anyway.” And in retrospect, their bullshittery would be described as “spin,” a polite way to say “lying by people who are already known to be liars.”
Today, thanks to social media, we have millions of people who have a chosen political candidate, a desire to promote that candidate, and an audience of hundreds or thousands of people to whom they can spread their message. Unfortunately, bullshittery has accompanied this growth, meaning that we have more bullshitters than ever. But now they have a credulous audience, people who are not aware that what they’re saying is bullshit. (I’m using here my very specific definition of “bullshit”: a false assertion that both the speaker and listener know to be false.) I do not include in this group people who are paid to promote a candidate or a party, provided that they have the good sense to leave their friends and family out of their bullshitting.
E.W. Jackson, the Republican Party’s train wreck of a lieutenant governor candidate, is Exhibit A. No rational person could look at his candidacy and think this is a good idea. This is not a debatable point. Anybody rational who would debate that point now would concede privately that they’re bullshitting, and is liable to do so publicly come November.
We have a word for people who say things that are blatantly untrue: liars. And this is how these folks are perceived by most folks in their audiences when they make foolish claims about candidates, and especially when they recant post-election. If you think a candidate sucks, say so, or say nothing at all. To do otherwise is to support the continuation of a broken political system and to broadcast to your friends and family this message: I am a liar.